Noria

Noria is the studio I founded to install measurable AI automation inside real operations — validating ROI before building, then shipping instrumented, production-owned systems on fixed timelines. The work spans a factory-floor production-planning system that replaced a 4-person coordination team (shipped in 8 weeks), a real-time 3D product configurator and consolidated sales dashboard for a luxury group of six subsidiaries, a live ERP–CRM revenue reconciliation sync for a public company, and an AI voice agent running thousands of outbound collections calls.

noria-tech.com itself is a fully bilingual (EN/ES) Next.js 16 + React 19 site I designed and built end to end: a scroll-driven narrative with GSAP and Lenis, a hand-written canvas particle flow-field in the hero, and a theme-beacon system that flips the entire palette between dark and light as you scroll. It runs on Tailwind CSS v4 with next-intl for localization.

The booking flow is its own piece of engineering — a three-step demo scheduler backed by a dependency-free, DST-aware timezone slot generator, server-side race guards against double-booking, and a hand-rolled RFC 5545 iCalendar builder that attaches calendar invites to every request. Pure functions, unit-tested with Vitest, no database required.